Continuing medical education (CME) programs created for health care providers will increasingly need to satisfy higher quality standards, especially in terms of program design and educational content. 

With increasing pressure on operating budgets, CME managers in many pharmaceutical companies are being asked if still makes sense to invest in continuing medical educational programs.

Research has shown that many CME programs fail to achieve sustained learning and a meaningful change in clinical decision-making and practice behaviour.

An effective CME program focuses on more than just information gaps in medical knowledge … it also provides family physicians with useful, evidence-based insights on how to deal with important clinical challenges that they encounter daily in their medical practice.